Chris Brewster, who is Senior Lecturer in Human Resource Management at Cranfield School of Management, discusses the role of the international manager in multinational companies. He draws on original survey data from British and Swedish owned companies to consider whether the nature of the role is to operate effectively in the host country, learning their ways and adjusting to them; or is to bring to the host country the style and expertise available from headquarters. the tendency, he sugests, is for managers to adapt to the host countries’ working environment much more than has previously been understood.
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Chris Brewster (1993) studied this question.
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