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August 12, 2026Humanities and Social Sciences CommunicationsOpen Access

How do World Heritage Cultural Landscapes visually attract and educate tourists? A sentiment analysis based on eye-tracking experiments

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Authors

TDTianchen DaiJLJiemei LuoTSTao Shou

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Overview

Randomized trial examines how visual elements affect heritage value perceptions in tourists, suggesting improvements for sustainable tourism.

Key Points

  • This research aims to explore how the visual features of UNESCO World Heritage cultural landscapes influence tourist perceptions and experiences.
  • Analyzed 13,212 online reviews to create an evaluation model.
  • Conducted an eye-tracking experiment with 24 university students to study visual behavior patterns.
  • Developed a Richter Scale questionnaire to assess visual preferences and cognitive responses.
  • Complex and information-rich elements lead to longer fixations and higher perceived heritage value.
  • Higher proportions of landscape elements improve attention capture but may cause aesthetic fatigue.
  • Hani Terraces and Hangzhou West Lake scored highest on visual attraction and revisit intentions.

Cite This Study

Dai et al. (2026) studied this question.

synapsesocial.com/papers/6a7c20ae06a85aed514b7aaahttps://doi.org/10.1057/s41599-026-08605-x
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The influence of academic background on the visual perception of heritage rural landscapes: an eye-tracking study of Tianluokeng Village2026
  2. 2Decoding Tourists’ Landscape Perception Preferences in Historical and Cultural Heritage Parks Through Social Media Images: A Dual-Task Deep Learning Framework2026
  3. 3Research on visual experience evaluation of fortress heritage landscape by integrating SBE–SD method and eye movement analysis2024 · 20 citations
  4. 4Preserving Cultural Traditions in Landscape Design: Authenticity and Development Strategies2026
  5. 5Visual Attention in Beijing’s Historic Parks: An Exploration Integrating Cognitive Maps, Eye-Tracking Experiments, Computational Vision Analysis, and GIS Analysis2026