This article is a study of visual, verbal and visual-verbal communication on the home pages of three English-language online newspapers from different national cultures. Important similarities in the visual-verbal structure of news stories and home pages between the three newspapers are identified. Each newspaper demonstrates a similar tendency towards atomization of news texts with which readers interact over short time scales, and a tendency towards greater consistency in the visual-verbal design of news across longer timescales. A genre-specific visual grammar for online newspaper home pages is emerging in response to the demands of the new medium and historical and social trends in news reporting.
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John S. Knox (2007) studied this question.
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