What question did this study set out to answer?

To investigate how real-world university-industry collaboration influences student engagement, academic achievement, and sustained employability through a connectivist framework.

September 3, 2025Studies in Higher EducationOpen Access

University-industry collaboration for academic success and employability: a connectivist perspective

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Authors

IKImran KhanBirmingham City University EEEmma EdwardsUniversity of Wolverhampton BIBruna Menegon IanicelliUniversity of Wolverhampton

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Implication

Qualitative study reveals feedback gaps and skill mismatches in marketing students and speakers, highlighting the need for structured mentorship.

Key Points

To investigate how real-world university-industry collaboration influences student engagement, academic achievement, and sustained employability through a connectivist framework.
Conducted a qualitative investigation guided by Connectivism Theory.
Facilitated 3 in-depth focus groups with marketing students.
Administered 16 structured interviews with industry guest speakers.
Students reported high value in hands-on training with industry-standard software like Google Analytics and SEMrush, requesting formal CV and portfolio support.
Industry speakers viewed themselves as knowledge facilitators but identified major barriers, including limited time, curriculum misalignment, and low interactivity.
Both cohorts reported deficiencies in existing feedback loops and emphasized the necessity of structured mentorship initiatives and industry-aligned certifications.

Cite This Study

Khan et al. (2025) studied this question.

synapsesocial.com/papers/6a7c5fb3e7cf49620a26bdbc https://doi.org/10.1080/03075079.2025.2545606

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Implication

Qualitative study reveals feedback gaps and skill mismatches in marketing students and speakers, highlighting the need for structured mentorship.

University-industry collaboration for academic success and employability: a connectivist perspective

Discussion

Member takes

Implication

Key Points

Cite This Study

University-industry collaboration for academic success and employability: a connectivist perspective

Discussion

Member takes

Implication

Key Points

Cite This Study

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