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January 1, 2003Journal of Consumer Psychology

Outraged Consumers: Getting Even at the Expense of Getting a Good Deal

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Authors

NBNada Nasr BechwatiMMMaureen Morrin

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Bechwati et al. (2003) studied this question.

synapsesocial.com/papers/6a7ca654cc6f1443deba60c4https://doi.org/10.1207/s15327663jcp1304_11
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