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The aim of this research is to inestigate about attitudes toward online advertising (ATOA) among Malays. Data were collected from Malays above eighteen years old with Internet usage experiences. Four belief factors that underline Malays consumers' attitudes toward online advertising were identified: informativeness, hedonism, credibility and good for economy. The findings from this research indicated that informativeness, hedonism and good for economy had significant impacts on ATOA among Malays. The research provides potentially useful insights and directions for marketers in order to optimize the results of their online advertising campaigns among Malays in Malaysia.
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Taghipoorreyneh et al. (2016) studied this question.
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