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September 18, 2025Asian Journal of Business Research

Culture speaks volumes: How cultural products shape perceptions and consumer behavior

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Authors

YAYaser Al-DhabyaniEAErdal Arslan

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Overview

This research uncovers how Turkish cultural products affect consumer behavior and perceptions of national stereotypes.

Key Points

  • Consumption of Turkish cultural products significantly increases visit intentions to Turkey, and influences purchase intentions.
  • Data analysis involved 865 valid responses collected via an internet-based questionnaire using SEM methods.
  • The study reveals that cultural products shape national stereotypes and influence perceptions of Turkey's country brand image as mediators.
  • Findings offer practical insights for marketers and tourism professionals aiming to enhance engagement through cultural products.

Cite This Study

Al-Dhabyani et al. (2025) studied this question.

synapsesocial.com/papers/68d463e931b076d99fa632dfhttps://doi.org/10.14707/ajbr.250203
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Also Consider

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  4. 4Understanding domestic tourists’ local food purchases: A cultural heritage approach via self-image congruence and planned behavior theories2026
  5. 5Impact of Cultural Factors on Consumer Behavior: A Cross-cultural Study2025