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September 10, 2025Journal of Informatics Education and Research

Impact of Cultural Factors on Consumer Behavior: A Cross-cultural Study

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Authors

VBV. Bhagyamma

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Overview

Cross-cultural study reveals significant cultural influences on consumer behavior patterns, suggesting marketers should adapt strategies accordingly.

Key Points

  • Cultural beliefs and values significantly shape consumer preferences and decision-making processes, impacting purchasing decisions.
  • Findings indicate that cultural traditions influence brand loyalty and frequency of consumption among diverse consumer segments.
  • Analysis involved a structured questionnaire with 450 respondents, utilizing statistical tools for reliability and exploratory factor analysis.
  • Implications highlight the importance of cultural sensitivity in marketing practices across various regions, aiding in strategy development.

Cite This Study

V. Bhagyamma (2025) studied this question.

synapsesocial.com/papers/68c1aad354b1d3bfb60e39fahttps://doi.org/10.52783/jier.v5i3.3340
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