Persuasion in the JTB concept: the extra-rational dimension

The classical definition of knowledge as true justified belief is now being reinterpreted within the framework of non-classical epistemology. Each component is being critically analyzed in one form or another. The present study aims to establish the epistemological features of the critique of the notion of belief and aims to clarify some aspects of the phenomenon of epistemological belief concerning the nature of unconscious beliefs and the mechanisms of their formation. On the basis of naturalistic and contextualist approaches to understanding the structure and functioning of thinking, the content of the concept of belief is clarified, and a justification is given for the advantage of applying the concept of habit to clarify the nature of this phenomenon.