Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model

Empirical studies in export performance research are characterized by vastly empiricist and eclectic research designs. Partial models—i.e., models that investigate selected determinants of export performance—are symptomatic of this stream of research. Structural modeling techniques allow for the analysis of complex relations, which integrate a vast number of success factors into an extensive model in order to avoid over-emphasis of single determinants and to conduct an integrative investigation of different bundles of variables. In this article, the cross-validation and further development of a structural model for the prediction of export performance that was recently conceived in Austria is outlined.