Qualitative v/s. Quantitative Research- A Summarized Review

BACKGROUND research is a process of naturalistic inquiry that seeks an in-depth of social phenomena within their natural setting. It focuses on the "why" rather than the "what" of social phenomena and relies on the direct of human beings as meaning-making agents in their everyday lives. than by logical and statistical procedures, qualitative researchers use systems of inquiry for the study of human phenomena including , case study, historical analysis, discourse analysis, ethnography, theory, and phenomenology. Quantitative methodology is the dominant framework in the social sciences. It refers to a set of strategies, and assumptions used to study psychological, social and economic through the exploration of numeric patterns. Quantitative research a range of numeric data. Some of the numeric data is intrinsically (e.g. personal income), while in other cases the numeric structure imposed (e.g. ‘On a scale from 1 to 10, how depressed did you feel last week?’). collection of quantitative information allows researchers to conduct simple to sophisticated statistical analyses that aggregate the data. Quantitative includes methodologies such as questionnaires, structured observations experiments and stands in contrast to qualitative research. Qualitative research the collection and analysis of narratives and/or open-ended observations methodologies such as interviews, focus groups or ethnographies. The of quantitative research is to generate knowledge and create about the social world. Quantitative research is used by social , including communication researchers, to observe phenomena or affecting individuals. Social scientists are concerned with the study of . Quantitative research is a way to learn about a particular group of people, as a sample population. Using scientific inquiry, quantitative research relies data that are observed or measured to examine questions about the sample .