Examining the role of green IT/IS innovation in collaborative enterprise-implications in an emerging economy

Sustainability is a significant field in both research and practice as such Collaborative Enterprise (CE) are adopting sustainable initiatives to achieve efficient resource usage, CO2 emissions reduction, energy utilization reduction, moderate cost incurred, ethical waste management and natural resources conservation. Therefore, this research develops a model based on diffusion of innovation theory and sustainable life cycle process identified through literature review after which survey method was employed. The survey questionnaire was distributed targeting IT practitioners and IT managers of CE based in Malaysia. With 133 valid questionnaires in hand, the collected data were analysed using Statistical Package for Social Science (SPSS). Results reveal that the internal and external characteristics influences enterprise sustainability innovativeness. Furthermore, results confirm the identified sustainable life cycle process derived from the literature. Findings from this study support policy makers in CE understand and develop process towards sustainability attainment. By applying the developed model, CE can strategize their current process towards improving the sustainability of their enterprise.