Research on Franchising Model in Small Business

Franchising business has been identified as a successful business option that often sustains the business owner over the challenging of the business world. It also has been recognized as an optimal way to choose for when one has just begun to start a business with lack of experiences. This report provides more in depth discussion to this mater, trying to find out the key factors that lead to the success of franchise enterprises, meanwhile summarising the main advantages and limitations in the model, then analysing the potential weaknesses, at last, providing the conclusion for choosing the franchising model when starting a small business.