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The internet has become a highly used medium for businesses that are engaged in online shopping. One popular online product is halal cosmetics. However, it is found that the sales of these products are low, despite much effort done by the Malaysian government to promote this industry. Thus, this study examines the attitude of consumers towards their intention of online purchase of halal cosmetic products. A questionnaire was administered to a group of 100 respondents using the random sampling method. Data were analysed via the Partial Least Square-Structural Equation Modelling (PLS-SEM) approach to examine the posited research hypotheses. The PLS-SEM approach revealed that the attitude of consumers does affect the consumers' intention in purchasing online. The findings reveal that the impact of consumer attitude towards their online purchase intentions trails behind developed countries. Thus, further research should be implemented in order to better understand what constitutes consumer attitudes towards online shopping in Malaysia.
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Naseri et al. (2020) studied this question.
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