Notes on the construction of a ‘subjective vitality questionnaire’ for ethnolinguistic groups

Group ‘vitality’ was recently proposed as a framework for objectively categorizing ethnolinguistic groups in terms of their ability to behave as distinctive collective entities in intergroup settings (Giles, Bourhis & Taylor, 1977). ‘Objective’ accounts of group vitality using status, demographic and institutional support data gathered from secondary sources appear a useful tool for comparing ethnolinguistic groups in cross‐cultural research. This article describes a new questionnaire designed to assess how group members subjectively perceive their owngroup position relative to salient outgroups on important ‘vitality’ dimensions. Group members’ ‘subjective’ vitality perceptions may be as important in determining interethnic behaviours as the Group's objectively assessed vitality. The article includes a discussion of how ‘objective’ and ‘subjective’ vitality information can be combined to better account for the dynamics of interethnic relations in multilingual and multicultural settings.