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This study aims to explore the role of escapism motivation in mediating and tourist demographics in moderating the relationship between destination image and tourist revisit intention.

August 13, 2026Cogent Social SciencesOpen Access

What drives tourist revisit intention? Destination image, escapism motivation and tourist demographics

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This study aims to explore the role of escapism motivation in mediating and tourist demographics in moderating the relationship between destination image and tourist revisit intention.
Data collected from 430 tourists visiting recreational and national parks in Zimbabwe.
Quantitative methodology employed to analyze the data.
Moderation and mediation analyses conducted to assess the effects of various factors.
Dimensions of destination image positively drive repeat tourist visitation.
Age moderates the relationship between conative images and intention to revisit.
Escapism motivation partially mediates the link between destination image dimensions and intention to revisit.

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Implication

Quantitative study examines how destination image and escapism motivation affect revisit intention, influenced by demographic factors.

Cite This Study

A 2026 study studied this question.

synapsesocial.com/papers/6a7d75d82b0e0cff3f63ead6 https://doi.org/10.1080/23311886.2026.2713918

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What drives tourist revisit intention? Destination image, escapism motivation and tourist demographics

Key Points

Discussion

Implication

Cite This Study

What drives tourist revisit intention? Destination image, escapism motivation and tourist demographics

Key Points

Discussion

Implication

Cite This Study

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