Essay analyzes the evolving perception of entrepreneurial hustle, suggesting it’s a context-dependent action.
Entrepreneurial hustle has quickly gained attention in entrepreneurship research. Yet, its rapid consolidation raises questions about how a concept originally framed as crisis-driven action has come to be treated as a positive, transferable individual trait. This essay presents a praxis-based view that emphasizes hustle's temporary, socially constructed, and context-dependent nature. Framing it as enacted action rather than a fixed pattern broadens the concept and surfaces its potential dark side.
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