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This study investigates the dual nature of social media at work, emphasizing how it creates both benefits and strains for employees.

The Paradox of Social Media at Work

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Exploratory qualitative study examines psychological impacts of social media engagement at work, revealing inherent tensions.

This study investigates the dual nature of social media at work, emphasizing how it creates both benefits and strains for employees.
Qualitative exploration utilizing semi-structured interviews with nineteen professionals across various industries.
Data analyzed using qualitative content analysis, focusing on a priori categories from existing literature.
Magnitude and directional coding applied to capture diverse participant experiences along identified continuums.
Social media serves as both a resource and a demand in the workplace.
Participants reported a psychological push and pull between visibility, vulnerability, authenticity, and burnout.
Most engaged in job crafting to manage expectations and personal psychological pressure.

A 2026 study studied this question.

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