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August 13, 2026Journal of Business StrategyOpen Access

Mixed emotions? Firm performance implications of tenor incongruent firm 10-K forms versus mass media reporting tenor

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Authors

MHMichael HadaniLong Island UniversityMSMichal StrahilevitzSaint Mary's College of California

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Implication

Randomized trial shows tenor incongruence affects performance in firms, indicating the need for aligned communication strategies.

Key Points

  • This study aims to explore how mismatched emotional signals between firms’ 10-K reports and mass media impact firm performance.
  • Analyzed data from S&P 1500 firms over 23 years (2000-2022)
  • Conducted comparative textual analysis to measure emotional tenor discrepancies
  • Used generalized method of moments regression to assess performance impacts of tenor incongruence.
  • Incongruent tenor between 10-K filings and media significantly affects firm performance.
  • Positive and negative tenor mismatches have different effects on performance.
  • The timing of media coverage in relation to 10-K filings plays a crucial role in outcome variation.

Cite This Study

Hadani et al. (2026) studied this question.

synapsesocial.com/papers/6a7d768a2b0e0cff3f640016https://doi.org/10.1108/jbs-10-2025-0237
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