What question did this study set out to answer?

This analysis aims to evaluate the status of consumer data protection in e-commerce across ASEAN countries.

ASEAN Consumer Data Protection in E-Commerce

View Full Paper

Ask AI

Bookmark

Authors

Analysis reveals regulatory gaps in consumer data protection across six ASEAN member states, impacting e-commerce safety.

This analysis aims to evaluate the status of consumer data protection in e-commerce across ASEAN countries.
Examined existing regulations and laws in six ASEAN countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Focused on ASEAN regional initiatives and domestic legislative frameworks.
Identified divergences in implementation and critical regulatory gaps.
Non-binding ASEAN frameworks lead to significant divergences in consumer data protection enforcement across member states.
Current regulations show inconsistencies in consent requirements and standards for cross-border data transfer.
Critical regulatory gaps persist regarding profiling, automated decision-making, and third-party sharing accountability.

Yujie CAI (2026) studied this question.

View Full Paper

Ask AI

Bookmark