Explores electric vehicle performance and strategy in evolving markets, suggesting effective approaches for growth.
Hyundai Motor Unveils New 'Hyundai Way' Strategy and Outlines Mid-to Long-Term Goals at 2024 CEO Investor Day • Hyundai Motor details a flexible response approach to market conditions and focus on electrification through its 'Hyundai Way' strategy … Targeting 5.55 million annual global sales by 2030, up 30% from 2023 … Aiming to sell 2 million EVs per year globally by 2030 … Plan to introduce new EREV models, a new type of EV with a range of more than 900 km on a single charge, in North America and China … Aiming to offer a full lineup of 21 EV models by 2030, ranging from affordable to luxury and high-performance • Introducing enhanced next-generation hybrid system with improved performance and fuel efficiency … Plans to expand HEV offerings to 14 models from the current seven; Genesis luxury brand will also offer hybrid models • Continuously pushing for battery technology internalization; develop affordable NCM batteries and strengthen safety technology • Plans to commercialize autonomous driving vehicle foundry business; to supply autonomous vehicles to global autonomous driving software firms • Aiming to secure top-tier energy leadership during the energy transition period by strengthening Group-wide hydrogen technology capabilities across the value chain • Plan to make a significant investment of KRW 120.5 trillion through 2033 to support the 'Hyundai Way' strategy
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Nam et al. (2026) studied this question.
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