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The paper analyzes the structural dynamics between religion and capitalism in 'There Will Be Blood'.

August 13, 2026Open Access

The Architecture of Submission: Savage Capital, the Proto-Influencer, and the Semiotics of Power in There Will Be Blood

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The paper analyzes the structural dynamics between religion and capitalism in 'There Will Be Blood'.
Deconstructs Eli Sunday as a proto-influencer using semiotic analysis.
Applies concepts from Guy Debord and Michel Foucault to the film's narrative.
Examines the audio-visual elements created by Robert Elswit and Jonny Greenwood.
Argues that Eli Sunday and Daniel Plainview symbolize opposing forces of spectacle and capitalism, respectively.
Establishes the film as an allegory for contemporary digital economies.
Demonstrates how performative media anesthetizes audiences while facilitating capitalist extraction.

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Reevaluates the interplay of power, capitalism, and media influence in contemporary digital economies.

Zeki Yahya (2026) studied this question.

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