Designing a mechanism of staff motivation in the framework of crisis management for socially responsible enterprises

When a crisis occurs, managers are obliged to take measures to minimize losses. However, some of these measures may be detrimental to employee motivation, which is a problem for socially responsible enterprises. This problem threatens sustainable development, creating inequality and loss of decent working conditions on a global scale. To solve this problem, we proposed to use the mechanism of staff motivation in the framework of crisis management. We briefly described the objectives, performers, tools and expected results from the implementation of the mechanism. We also discussed the limitations of using a non-systemic stimulus method known as the "whip and gingerbread" method during a crisis. The results presented in the article will be helpful to managers of enterprises to improve management strategies and policies in a crisis.