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August 18, 2019International Journal of Advertising

The effects of sensory fit on consumer evaluations of co-branding

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JAJungyong AhnSookmyung Women's UniversityYSYongjun SungUniversity of Seoul

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Ahn et al. (2019) studied this question.

synapsesocial.com/papers/6a7deffaf9fad9e96bb87974https://doi.org/10.1080/02650487.2019.1652518
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