Entrepreneurs as designers of problems worth solving

Finding meaningful problems to address is a critical driver of innovation and entrepreneurship in today's turbulent environment, possibly even more so than problem solving. While the literature has mostly investigated problem finding in terms of discovering hidden user needs or root causes, this paper takes a different approach, namely problem finding as a design act. In particular, the paper introduces key concepts and methods for designing problems worth solving predicated on the practice of reframing, thus creating novel frames to look at a situation from an original perspective and make new sense of it.