Communication policies, good governance and development journalism

This article tries to problematise the link between communication, governance and development. The critical importance of a free and balanced flow of information to an engaged and active civil society, through an independent media and transparent government, has long been acknowledged. Communication plays a pivotal role in improving governance in developing countries. The article assesses different communication strategies for the implementation of sustainable development. It distinguishes between short-term and long-term objectives in view of the Millennium Development Goals and new challenges such as globalisation, ICTs and liberalisation. In order to assess this in a more applied way, the article briefly outlines a set of media performance indicators, developed by UNESCO, and refers to recent events in Kenya to argue in favour of a communication for development perspective which focuses on the self-development of local communities. The basic assumption is that there are no countries or communities that function completely autonomously, and that are completely self-sufficient, nor are there any nations whose development is exclusively determined by external factors. Every society and community is dependent in one way or another, both in form and in degree.