Strategic Foresight of Future B2B Customer Opportunities through Machine Learning

During the last 20 years, the research field of strategic foresight has played an increasingly important role in corporate strategy. The dynamic environment of companies necessitates, on the one hand, rapid adoption of incremental changes and, on the other hand, radical reorientation towards new business opportunities, technologies, or markets (Rohrbeck, 2011). Strategic foresight aims to detect development lines and trend interruptions in customer needs, technologies, law, and lifestyle habits through different foresight approaches – earlier than competitors (Hamel & Prahalad, 1995).