A cross-national study of a method for researching non-profit organisational effectiveness

Are there criteria that define non-profit organisation effectiveness? If the criteria can be identified, is it possible to use them in a comparative study to assess whether and in what way the use of the criteria may vary between nations? This study addresses both questions. The study uses the factorial survey method and is based on the social constructionist conception that effectiveness is created as an ongoing and sometimes contested outcome of a social judgement process. We illustrate the method with samples from the US and UK and compare the results. The results establish the value of the factorial survey method. Analyses show that both US and UK respondents use percentage expenditures on fund-raising, advocacy emphasis, change in financial surplus and unit cost of services as effectiveness criteria. There is evidence that voluntarism is a more important criterion in the US and that advocacy is more important in the UK.