A matter of chaos ‐ some issues for hospitality businesses

With reference to the concepts of chaos theory, proposes that long‐term strategic planning is of little benefit to businesses (especially small businesses) operating in the hospitality industry, and that managerial focus should emphasize innovative and creative practices in order to sustain competitive advantage. To achieve this, organizations need to have a clear vision of where they want to be and attempt to achieve this aim by adapting to situations as they arise. Today’s hospitality organizations should not try and overcome their environment by predicting future outcomes but instead should change and adapt with the environment.