Critical success factors influencing e-commerce adoption in SMEs: A review and model

This paper attempts to identify and evaluate the success factors that influence e-commerce adoption in SMEs and develop a conceptual model based on identified factors. A detailed literature search covering the past 26 years has been conducted. This literature search results in finding a total of 32 critical success factors of e-commerce in SMEs that are divided into seven main categories, namely: technical, individual, implementation, environmental, security, privacy, and organization. This paper will list, discuss, analyse, and evaluate these e-commerce success factors and explains how it will allow business to integrate e-commerce in their businesses.