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August 1, 1991Journal of Marketing Research

Integrating Research: A Guide for Literature Reviews

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Authors

RKRichard H. KolbeNorthern Kentucky University

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Richard H. Kolbe (1991) studied this question.

synapsesocial.com/papers/6a7e910cb06e944a47338e55https://doi.org/10.2307/3172876
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