What does this research mean for the field?

Editorial cartoons effectively perform non-verbal speech acts, particularly expressive and directive types, by interacting with viewers' cognitively constructed context models to produce ideological meaning. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how illocutionary speech acts such as welcoming, protesting, and asserting are communicated nonverbally through editorial cartoons about the Qatar World Cup.

August 14, 2026Lodz Papers in Pragmatics

From drawing to doing: speech acts in Qatar world cup cartoons

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Authors

MMManel MeftehUniversity of Sfax

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Implication

Multimodal discourse analysis reveals distinct illocutionary acts in World Cup cartoons, highlighting how visual context models convey ideological meaning across cultures.

Key Points

To examine how illocutionary speech acts such as welcoming, protesting, and asserting are communicated nonverbally through editorial cartoons about the Qatar World Cup.
Analyzed 30 editorial cartoons about the Qatar World Cup using mixed qualitative and quantitative approaches.
Applied Searle's speech act framework combined with van Dijk's sociocognitive context models to assess visual and multimodal communication.
Editorial cartoons successfully functioned as speech acts, predominantly executing expressive and directive categories.
Expressive speech acts occurred broadly across all cartoons, whereas directive and assertive acts appeared more frequently among Western cartoonists.

Cite This Study

Manel Mefteh (2026) studied this question.

synapsesocial.com/papers/6a7ec775b70b84ec8b913cb7 https://doi.org/10.1515/lpp-2025-0071

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Implication

Multimodal discourse analysis reveals distinct illocutionary acts in World Cup cartoons, highlighting how visual context models convey ideological meaning across cultures.

From drawing to doing: speech acts in Qatar world cup cartoons

Discussion

Member takes

Implication

Key Points

Cite This Study

From drawing to doing: speech acts in Qatar world cup cartoons

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider