What question did this study set out to answer?

To investigate how the ecological practices of Indigenous entrepreneurs can inform and enhance mainstream business approaches to biodiversity conservation.

August 14, 2026Asian Business & ManagementOpen Access

Business approaches to biodiversity: learning from the ecological practices of indigenous entrepreneurs

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Authors

EFEnrico FontanaNational Physical Laboratory TKTanasak KrabuanratChulalongkorn University

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Implication

Qualitative study reveals how indigenous ecological practices shape sustainable business models, highlighting the value of moralizing biodiversity beyond market utility.

Key Points

To investigate how the ecological practices of Indigenous entrepreneurs can inform and enhance mainstream business approaches to biodiversity conservation.
Qualitative investigation of Indigenous entrepreneurs located in Chiang Rai, Thailand.
Analysis of specific ecological integration practices, land stewardship roles, and business adaptations to biodiversity threats.
Identified core integrated ecological practices, including self-identification with nature, distinct information processing, and collaborative habitat restoration.
Formulated an 'endless loop' model conceptualizing biodiversity engagement as an ongoing, multi-stakeholder moral responsibility rather than a mere market transaction.
Highlighted operational tensions experienced by Indigenous entrepreneurs when balancing cultural nature attachment against external environmental threats.

Cite This Study

Fontana et al. (2026) studied this question.

synapsesocial.com/papers/6a7ec775b70b84ec8b913cda https://doi.org/10.1057/s41291-026-00332-0

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Implication

Qualitative study reveals how indigenous ecological practices shape sustainable business models, highlighting the value of moralizing biodiversity beyond market utility.

Business approaches to biodiversity: learning from the ecological practices of indigenous entrepreneurs

Discussion

Member takes

Implication

Key Points

Cite This Study

Business approaches to biodiversity: learning from the ecological practices of indigenous entrepreneurs

Discussion

Member takes

Implication

Key Points

Cite This Study

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