What question did this study set out to answer?

To investigate user perceptions, emotional sentiments, and semantic network relationships regarding major public cultural institutions on a Chinese tourism social media platform.

August 14, 2026Library Management

Research on the image of China's public cultural service institutions on new tourism social media

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Authors

XCXin ChenYunnan Normal University

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Implication

Text-mining study reveals positive sentiment and tiered semantic perceptions of cultural institutions on tourism social media, highlighting strategies to enhance public service image.

Key Points

To investigate user perceptions, emotional sentiments, and semantic network relationships regarding major public cultural institutions on a Chinese tourism social media platform.
Analyzed user comments regarding museums, libraries, and galleries in mainland China from the tourism platform Dianping.
Applied quantitative and qualitative text-mining tools using ROST CM6 to conduct word-frequency analysis, sentiment analysis, and social and semantic network analyses.
User perceptions across museums, galleries, and libraries primarily concentrated on three dimensions: functionality, environment, and service.
Emotional sentiment was overwhelmingly positive across all three types of cultural institutions, with moderate and negative feedback occurring rarely.
Social and semantic associations formed a distinct structural hierarchy characterized by a core layer, secondary core layer, and periphery layer.

Cite This Study

Xin Chen (2026) studied this question.

synapsesocial.com/papers/6a7ec7bab70b84ec8b9144be https://doi.org/10.1108/lm-12-2025-0183

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Implication

Text-mining study reveals positive sentiment and tiered semantic perceptions of cultural institutions on tourism social media, highlighting strategies to enhance public service image.

Research on the image of China's public cultural service institutions on new tourism social media

Discussion

Member takes

Implication

Key Points

Cite This Study

Research on the image of China's public cultural service institutions on new tourism social media

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider