Making the News: A Guide for Nonprofits and Activists , by Jason Salzman. Boulder, Colo.: Westview Press, 1998. 320 pp., $19.95 paper. Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan , by Janel M. Radtke. New York: Wiley, 1998. 256 pp., $49.95 paper.
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Kathleen S. Kelly (2000) studied this question.