The influence of environment on entrepreneurial preparation behaviour of rural return college graduates in China: the roles of opportunity motivation and decision-making logic

This study explores how the entrepreneurial environment (EE) influences entrepreneurial preparation behaviour (EPB) among rural return college graduates in China, emphasizing the mediating role of opportunity motivation (OM) and the moderating effects of entrepreneurial decision-making logic (EDML). Data from 553 graduates indicate that a favourable EE significantly enhances EPB, with OM serving as a mediator; causation logic (CL) strengthens while effectuation logic (EL) weakens this mediation. This study offers new insights into entrepreneurship amid rural economic transformation and policy support in the Asia-Pacific region.