Purpose The purpose of this paper is to establish the relationship of Marketing Orientation Intelligence Generation (MOIG) with five internal organizational variables, namely, Transformational Leadership Articulating a Vision (TLAV), Organizational Change (OC), Leader Monitoring (LM), Creative Process Engagement Problem Identification (CPEPI) and Organizational Support for Innovation (OSI).
No takes yet. Share an insight, caveat, or question.
Bhattacharyya et al. (2015) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: