Targeting and Tailoring Physical Activity Information Using Print and Information Technologies

NAPOLITANO, M.A., and B.H. MARCUS. Targeting and tailoring physical activity information using print and information technologies. Exerc. Sport Sci. Rev., Vol. 30, No. 3, pp. 122–128, 2002. With the large numbers of physically inactive individuals, it is important that interventions reach a broad spectrum of the population. This paper focuses on targeting and tailoring physical activity information, and the use of mediated interventions, specifically those using print, and other information technologies for promoting physical activity.