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December 1, 1999Annals of Behavioral MedicineOpen Access

One size does not fit all: The case for tailoring print materials

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Authors

MKMatthew W. KreuterUniversity of Health Sciences and PharmacyVSVictor J. StrecherUniversity of North Carolina at Chapel HillBGBernard Tetsugen GlassmanFox Chase Cancer Center

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Kreuter et al. (1999) studied this question.

synapsesocial.com/papers/6a0b07d46fade8459c2e02e0https://doi.org/10.1007/bf02895958
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