Relationship between self-efficacy and entrepreneurial continuance intentionsof women entrepreneurs: Mediating role of family support

Purpose: The study identifies the role of self-efficacy and family support in driving women's entrepreneurial continuance intentions. The research follows mixed method approach. Initially we develop a conceptual model using Social cognitive theory and Family support theory to test factors impacting women entrepreneur's continuance intention. Design/methodology/approach: The research follows mixed method approach. Data was collected using purposive sampling from 248 female entrepreneurs. The study was further extended using interview techniques to understand the challenges faced by women entrepreneurs. Findings: The results of the quantitative study show that there is a mediating effect of perceived support from family on the relationship between self-efficacy and entrepreneurial continuance intention. The findings also depict that self-efficacy positively impacts entrepreneurial continuance intention and perceived family support. The results of quantitative study results showing effect of perceived support from family on the relationship between self-efficacy and entrepreneurial continuance intention. The findings also depict that self-efficacy positively impacts entrepreneurial continuance intention and perceived family support. Research limitations/implications: The study was a cross sectional study. Future researchers can explore the same in longitudinal study to evaluate the change in mindset. Social implications - Women entrepreneurs face several challenges during their business journey. The current study will help in understanding how does the support of family and self-efficacy of an women entrepreneur lead them to continue in their business.