Descriptive study examines user perceptions of digital marketing in an academic library, highlighting the role of modern communication tools in promoting educational resources.
Technology-driven marketing has become a defining feature of contemporary library service delivery, altering how libraries communicate value, promote resources, and engage users. With emerging technologies increasingly integrated into academic learning environments, libraries must adopt innovative communication tools to remain visible and relevant. This study assessed user perceptions of technology-driven marketing of library services at Federal Polytechnic Library, Ekowe, Bayelsa State, Nigeria
No takes yet. Share an insight, caveat, or question.
Godwin Godwin (2026) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: