From Values to Commitment: How Faith Shapes Sustained Humanitarian Donations

Indonesia, ranked the world’s most generous nation from 2017 to 2024, provides a distinctive setting to examine how values are associated with sustained humanitarian giving. This study investigates donations to Palestine in Aceh, Indonesia’s most charitable province and the only one under Sharia governance, using a mediated–moderated values–resources framework. Survey data from 508 respondents were analyzed using PLS-SEM (Partial Least Squares Structural Equation Modeling). Results show that altruistic, social, emotional, and organizational values are significantly associated with sustained donor engagement. Perceived socio-economic adequacy is not significantly associated with humanitarian donation intention but has a modest association with sustained engagement, suggesting that economic capacity is more relevant to continuity than intention formation. Humanitarian donation intention serves as a statistical mediating pathway, while religiosity is linked to sustained engagement directly and through moderation. The study highlights faith-informed, trust-based governance as relevant to long-term donor engagement.