Health Misinformation on Social Media in Bangladesh: Public Health Impact and Mitigation Strategies

The proliferation of health misinformation on social media presents a significant threat to public health in Bangladesh. This study explores how the general population engages with health-related content on social media, identifies the causes and impacts of misinformation, and offers strategies to mitigate these issues. Employing a mixed-methods approach, the research integrates qualitative interviews with 30 participants and quantitative surveys with 150 respondents. Key findings reveal a prevalent reliance on unverified health information, leading to potential health risks. The study emphasizes the need for adherence to authentic medical advice and suggests a coordinated effort involving healthcare professionals and government initiatives. Recommendations include enhancing digital literacy, implementing robust fact-checking mechanisms, and promoting credible health information sources to effectively combat misinformation.