Max H. Bazerman, George F. Loewenstein, Sally Blount White, Reversals of Preference in Allocation Decisions: Judging an Alternative Versus Choosing Among Alternatives, Administrative Science Quarterly, Vol. 37, No. 2, Special Issue: Process and Outcome: Perspectives on the Distribution of Rewards in Organizations (Jun., 1992), pp. 220-240
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Bazerman et al. (1992) studied this question.
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