Carl Couch: Bridging Sociology and Communication

The article documents how Carl Couch used a sociological approach to conceptualize, analyze, and interpret the communication phenomena studied. It is argued that Couch's analyses offered a thorough sociological discussion and comprehensive understanding of communication issues by relating them to the study of social relationships. One major contribution of Couch's works in communication is his analyses of information technologies. Couch demonstrated the reciprocal relationships between information technologies and social structures. He corrected the technological deterministic flaw in Harold Innis' and Marshall McLuhan's work to demonstrate the interface between information technologies and social structures. To further illustrate the insights of Couch's theses, a study of the experiences of college students with Walkman listening and another study of the Andy Griffith Show Rerun Watchers' Club are considered.