What question did this study set out to answer?

To examine how consumer perceptions of intrinsic and extrinsic quality attributes in protected designation of origin (PDO) food products affect loyalty and purchase intentions.

August 1, 2006British Food Journal

Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product

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Authors

CFCarlos FlaviánWorcester Polytechnic Institute

Discussion

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Implication

Survey study reveals distinct effects of intrinsic and extrinsic quality on buying intention and loyalty in food consumers, indicating that brand symbolism drives long-term commitment.

Key Points

To examine how consumer perceptions of intrinsic and extrinsic quality attributes in protected designation of origin (PDO) food products affect loyalty and purchase intentions.
Employed an initial qualitative phase utilizing group dynamics to design measurement scales for quality attributes, loyalty, and purchasing intent.
Conducted personal interviews using a structured questionnaire with N=251 consumers.
Extrinsic quality attributes showed a positive and statistically significant relationship with consumer loyalty.
Perceived quality derived from intrinsic attributes exerted a positive and statistically significant influence on buying intentions.

Cite This Study

Carlos Flavián (2006) studied this question.

synapsesocial.com/papers/6a81710eadfa6baaaee1d6c6 https://doi.org/10.1108/00070700610682337

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Implication

Survey study reveals distinct effects of intrinsic and extrinsic quality on buying intention and loyalty in food consumers, indicating that brand symbolism drives long-term commitment.

Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product

Discussion

Member takes

Implication

Key Points

Cite This Study

Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider