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August 16, 2026The International Journal of Communication and Linguistic StudiesOpen Access

National Identity and the Media Image of Britain in Contemporary Newspaper Discourse

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Authors

ZSZhuldyz SarsenovaTSTatyana ShevyakovaDBDiana Begenaliyeva

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Overview

Discourse analysis reveals distinct regional framing of British identity across United Kingdom newspapers, highlighting fragmented political and cultural models of post-Brexit belonging.

Key Points

  • To examine how British and regional national identities are represented, negotiated, and framed across newspapers in England, Scotland, Wales, and Northern Ireland following Brexit.
  • Analyzed a purposively structured corpus of 120 newspaper articles published between 2016 and March 2025 across major UK outlets, including The Daily Mail, The Scotsman, The Irish News, and The National Wales.
  • Employed a mixed-methods framework combining corpus-assisted keyword analysis, Critical Discourse Analysis, comparative regional interpretation, and statistical testing.
  • English newspapers predominantly framed Brexit around restored national sovereignty and historical continuity, while Scottish media foregrounded regional autonomy and political self-determination.
  • Welsh publications negotiated between local cultural distinctiveness and ongoing British affiliation, whereas Northern Irish newspapers focused primarily on border politics, unionism, and post-settlement uncertainty.
  • Quantitative lexical analysis and qualitative evaluation demonstrated that regional media actively construct competing models of political and cultural belonging rather than reflecting a unified identity.

Cite This Study

Sarsenova et al. (2026) studied this question.

synapsesocial.com/papers/6a817a33f2fb91fc834add7dhttps://doi.org/10.18848/2327-7882/cgp/a261
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