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August 16, 2026International Entrepreneurship and Management JournalOpen Access

How digital entrepreneurship drives performance in cross-border tourism business

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Authors

ARAdelaida Ramos-MariñoAPAntonio Fernández PortilloMSMari Cruz Sánchez‐Escobedo

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Overview

Qualitative case study reveals that border dynamics drive digital resilience and sustainability in tourism businesses, highlighting unique mechanisms for peripheral regional growth.

Key Points

  • To investigate how digital entrepreneurship influences business performance in cross-border regions by examining the interplay between internal organizational capabilities and external environmental factors.
  • Conducted a qualitative multiple case study utilizing semi-structured interviews with 12 tourism entrepreneurs evenly distributed across Spain and Portugal (La Raya/A Raia border region).
  • Performed systematic qualitative data analysis using ATLAS.ti software to assess legal frameworks, market access, organizational culture, and technology adoption.
  • Revealed that the border effect serves concurrently as an operational obstacle and a stimulus for digital innovation.
  • Identified three primary variables that drive business performance in peripheral cross-border territories: Border Effect, Digital Sustainability, and Digital Resilience.

Cite This Study

Ramos-Mariño et al. (2026) studied this question.

synapsesocial.com/papers/6a817a80f2fb91fc834ae630https://doi.org/10.1007/s11365-026-01240-7
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