Qualitative case analysis reveals how media and religious rhetoric manipulate political ethics in Africa, highlighting the need for critically engaged governance.
In contemporary Africa, the intersection of media, religion, and governance has increasingly become a space of both influence and ethical concern. This article explores the complex triangular relationship between these three forces, with particular focus on how religious rhetoric, amplified by modern media platforms, is often utilised to legitimise political aspirations and manipulate public sentiment. The study examines how individuals and groups, under the guise of religious authority, exploit media channels to gain political power, sometimes advancing corrupt practices and undermining democratic ethics. Using Nigeria as a focal case within the broader African context, the article analyses the mechanisms through which political ideologies are disseminated via religious narratives and media technologies in an age of global digital connectivity. The study contends that while media and religion possess enormous potential for promoting transparency, accountability, and moral governance, their misuse has also contributed to the erosion of public trust and the entrenchment of systemic corruption. The article concludes by proposing a morally guided and critically engaged approach to the interaction of religion, media, and governance as a pathway toward more ethical political engagement and societal transformation in Africa.
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Olaoluwa Adetunji EWEKEYE (2026) studied this question.
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