What question did this study set out to answer?

Investigate how small and medium-sized sharing economy platforms can establish competitive advantages and survive in markets dominated by monopolistic giants.

July 1, 2023SAGE OpenOpen Access

How to Survive in the Shadow of Sharing Economy Giants: Business Model Innovation for Small and Medium-Sized Platforms

View Full Paper

Ask AI

Bookmark

Authors

SSShouheng SunUniversité du Québec à Chicoutimi SDShengjie Dong QWQi WuHebei University of Economics and Business

Discussion

Member takes

Implication

Cluster analysis reveals four distinct viable business models in small and medium-sized ride-hailing platforms, highlighting how refined market segmentation enables survival against industry giants.

Key Points

Investigate how small and medium-sized sharing economy platforms can establish competitive advantages and survive in markets dominated by monopolistic giants.
Analyzed an empirical sample of 207 small and medium-sized ride-hailing platforms in China.
Applied k-means clustering across the business model canvas dimensions, focusing on key partners, value propositions, customer segmentation, and cost-revenue structures.
Identified four distinct successful business models: high-end business platforms, minibus-hailing platforms, intercity carpool platforms, and aggregation mode platforms.
Demonstrated that platforms secure viable market share by identifying refined customer segments and offering differentiated value propositions rather than competing directly with industry giants.
Found that implementing open business strategies and expanding platform network effects significantly enhances smaller platform competitiveness.

Cite This Study

Sun et al. (2023) studied this question.

synapsesocial.com/papers/6a818328cda74e78d11ae382 https://doi.org/10.1177/21582440231196800

View Full Paper

Ask AI

Bookmark

Implication

Cluster analysis reveals four distinct viable business models in small and medium-sized ride-hailing platforms, highlighting how refined market segmentation enables survival against industry giants.

How to Survive in the Shadow of Sharing Economy Giants: Business Model Innovation for Small and Medium-Sized Platforms

Discussion

Member takes

Implication

Key Points

Cite This Study

How to Survive in the Shadow of Sharing Economy Giants: Business Model Innovation for Small and Medium-Sized Platforms

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider